2019 was a remarkable year for the American tech giant Apple. Besides all the existing popular markets, the company improved its market share significantly in a country like India. In 2019, Apple doubled its Indian market share to 2%. The popularity of the latest iPhone 11 series played an important role in the recent success of the company.
But, now, it seems like the company is enjoying a fair bit of run in 2020 as well. According to the new report, Apple’s shipment to the Indian market has increased by a whopping 55% in January and February. Moreover, the recent growth of supply came at a surprise as the whole world is suffering the coronavirus outbreak. But, it seems like the virus has minimal impact on Apple’s supply chain to India.
In India, the iPhone 11 and iPhone XR were the best selling smartphones in 2019 for Apple. The recent report confirms that these two devices remain the biggest contributor to Apple, even in 2020.
India is Becoming a Prime Focus for Apple
The United States-China trade war has forced the company to establish high-end manufacturing units in India. The States-based company is taking advantage of the country’s flagship Make in India program to set up its manufacturing units. By manufacturing its product in India, the company is successfully avoiding the high tariff rate. Cheaper iPhones result in the increasing sales number for the company. In 2019, the Apple’s iPhone shipment increased by 17% in comparison to 2018.
Additionally, Apple is planning to export its made in India iPhones to popular markets like Europe and Australia in the coming days. Currently, Wistron, a popular low-end iPhone supplier, is manufacturing iPhone SE, iPhone 6S, and iPhone 7 in Bengaluru. Besides, Foxconn, a high-end supplier, is producing iPhone XR in the Chennai facility.