The iPhone sales number is becoming saturated in the last three to four years. Firstly, the older iPhones like the iPhone 6 are working perfectly fine. Therefore, most users find it unnecessary to spend another 1000 USD on a smartphone. Secondly, the newer iPhones are damn expensive. On the other hand, Apple is also realizing this fact and currently focusing more on products like AirPods.
In recent times, Apple is promoting its wearable and home accessories. Many people might not be aware of the fact that Apple is leading the truly wireless wearable market. Currently, the company contributes more than 50% of the total sales number.
Initially, when Apple released its AirPods, it gathered a lot of criticism, and people all around the world severely mocked the product. However, the AirPods series became extremely successful. A huge number of population had no problem with spending some extra sum for a premium listening experience. The demand was so massive that even Apple did not anticipate it earlier. Apple’s flagship AirPods Pro is also a big hit in the industry. Reports suggest that Apple is planning to release a Lite version of the AirPods Pro soon.
Apple is Expecting Massive Growth
In 2020, Apple is anticipating a 50% increase in its AirPods shipment than the last year. According to a source from Apple, the company is setting the target of a whopping 90 million shipment in the current year.
The company does not reveal the sales number for any of its products. Therefore it is hard to measure the relative increase in sales year over year. But, looking at the track record of AirPods, a 50% growth seems quite possible. But, on the flip side, factors like the recent coronavirus outbreak, and trade tension might affect the expected number for Apple.