In the realm of social media, a captivating star is emerging from the enchanting land of Jajpur, Odisha. With her unique style, insightful content, and magnetic personality, she has captured the attention of thousands, becoming an influential voice in beauty, LifestyleLifestyle, and fashion. Today, we proudly present the rising star and trendsetter, the epitome of elegance and grace, the emerging beauty, lifestyle, and fashion influencer of Odisha – Sonalika Mohapatra.
Sonalika effortlessly guides her followers through the vast realm of beauty. She shares her expertise with precision and passion, from skincare routines to makeup tutorials. Focusing on inclusivity and body positivity, she celebrates diversity and encourages her audience to embrace their natural beauty. Her honest product reviews and genuine recommendations make her a trusted source for beauty-related.
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She has worked with more than 200 brands of beauty products, clothes, shoes, restaurants, salons etc. Luxurious Brands she worked with are Sugar Cosmetics, Lotus Professional, VLCC, Myglamm, Plum, Dotandkey, Colorbar, Coloressesnce etc., in beauty. In fashion & LifestyleLifestyle, she collaborated with Myntra, Amazon, Flipkart, Max Fashion, Trends etc. She bagged the second runner-up title at Raja sajabaja and also participated in Odisha Queen, but due to personal reasons, she thought to quit it. One of the best things about Sonalika is she draws her inspiration from her mother. Her mother is a social worker and a helping hand to many needy of our country, and her daughter is excellently influencing people.
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Recently at Young India Face, we decided to have a conversation with her and know her mantra for success. Odisha and Young India Face are always proud of this young lady for her positive influence on people, and we always encourage women influencers to move forward in our state Odisha.
Let’s have a look what is her views:
How did you first get started as an influencer? What motivated you to pursue this career path?
First, I have tried to be a model, but a lot of problems and personal issues I have faced to become a public figure are so difficult. Then I searched for another way to get famous with my hard work. Then I saw influencers work in different categories like food, LifestyleLifestyle, fashion etc. Then I started blogging on Beauty, Fashion and Lifestyle. & started applying to different platforms for Collaboration. Slowly slowly, I have grown up in this field. Now I love my profession as an influencer and blogger.
What niche or topics do you primarily focus on as an influencer, and why did you choose that particular area?
I’m a Beauty, Fashion, and Lifestyle influencer, as I’m a self-obsessed person. Also, I want to be famous and be a public figure.
Could you share some of the biggest challenges you faced during your journey as an influencer? How did you overcome them?
When I started my journey, I had no guide or influencer friend to motivate me. I was alone. & I started to grow on my own. After some of my work, people started saying like… “Free ka product mil jata hai.. free ka khana, etc.” But they don’t try to know the actual hard work I have done. Also, my Instagram reach was very less. Gradually I grew up then; people also started supporting and loving me.
What strategies do you use to engage and connect with your audience? How do you maintain their interest and loyalty?
Some personal and genuine reviews of any products, organizations and ideas when I started to post on my Instagram; helped me to get a good engagement on social media.
Can you share a memorable experience or campaign you’ve worked on with a brand? What made it successful or rewarding for you?
PEOPLE STARTED KNOWING ME when I collaborated with Malabar Gold and Diamond and then KFC, Wow Momo, McDonald’s, etc.
How do you approach brand collaborations and partnerships? What factors do you consider before working with a brand?
Through the brand’s email, I have started approaching. And also from different platforms like OPA, Freeskout, Plixxo etc. After some of my work, brands started to contact me. First, I started barter collabs. Slowly, I got paid for collaborations.
How do you stay relevant and adapt to changing trends and platforms in today’s rapidly evolving social media landscape?
I never stop working, whether I get a good or bad response. I continue my work with patience. As we know, ” Hard work and effort always Pay off”. That’s what I followed.
What key metrics or indicators do you use to measure the success and impact of your content and campaigns?
In my opinion, if you are creative and hardworking, you’ll get successful. I’m sharing some of the key metrics and measures I have followed; your content should be creative and, attractive, productive, and the brand should give the proper guidelines; the most important thing is to try to know your viewer’s requirements.
Follow her : @sona_shaena