Meet Suhana Parveen, the creative force behind the rapidly rising beauty and fashion scene in Odisha. With her innovative content, artistic prowess, and charming personality, Suhana has captivated the hearts of thousands of viewers, establishing herself as a prominent female video creator in the realm of beauty and fashion. Hailing from the culturally rich state of Rourkela, Odisha, Suhana has emerged as a trendsetter, inspiring and empowering individuals with her unique style and captivating storytelling.
Passion for Beauty and Fashion:
She discovered the power of self-expression through cosmetics and stylish attire. This ignited a flame within her, leading her to delve deeper into the world of beauty and fashion. Through her videos, Suhana shares her expertise, guiding her viewers on makeup techniques, skincare routines, and fashion tips. Her videos are not only educational but also visually stunning, incorporating breathtaking cinematography and immersive storytelling.
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Achievements
Through her captivating content, she is reshaping the industry’s landscape, empowering individuals to embrace their unique beauty and style. With her immense talent and unwavering dedication, Suhana is set to leave an indelible mark on the beauty and fashion world, both in Odisha and beyond.
She is an MBA graduate and has worked in the bank sector for more than 4 years. With more than 69K followers and 89.7K followers on Instagram and YouTube, she has collaborated with various luxurious brands, including Myntra, Amazon Sugar, Praush, Dazller, O3 Plus, IBA Cosmetics, Lakme, Makeup Revolution, LA Girl, Purplle.com, Renée Cosmetics, Forever52, De’lanci, Mamaearth, Plum, derma, dishes, Acqalogica, Ayuga etc. She also got featured in so many brand pages like SUGAR, Iba, O3, Goodvibes, and Myntra.
Recently at Young India Face, we decided to have a conversation with her and learn her mantra for success. Odisha and Young India Face are always proud of this young lady for her positive influence on people, and we always encourage women influencers to move forward in our state Odisha.
Let’s have a look what is her views:
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How did you first get started as an influencer? What motivated you to pursue this career path?
To start as a beauty and fashion influencer, I likely had a passion for these fields and a desire to share my knowledge and creativity with others.
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Could you share some of the biggest challenges you faced during your journey as an influencer? How did you overcome them?
I used to post make-up videos regularly for 1 year, but Kavi did not play any videos, and because of that, I used to be very tense. Then I started making trending makeup hacks, and after that, my video became very viral; this is how it worked in these situations.
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Can you share a memorable experience or campaign you’ve worked on with a brand? What made it successful or rewarding for you
Yes, I have some great experience. My favourite brand was Sugar Cosmetics, and I wanted to do a collaboration with them, but I didn’t have enough followers for Sugar to collaborate with me. Then one day, an email came from Sugar Cosmetics that oh they wanted to collaborate with me. I cannot forget that day. My happiness knew no bounds. And today, I am featured on their brand page. I am proud of myself.
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In today’s rapidly evolving social media landscape, how do you stay relevant and adapt to changing trends and platforms?
Keep me updated on the latest social media platforms, features, and trends. Follow industry news, blogs, and influential figures to stay in the loop. Regularly analyze my target audience’s preferences, habits, and behaviour on social media. Understand which platforms they are using and how they engage with content.
5. What advice would you give to aspiring influencers who are just starting their journey?
- Find your niche and focus on it.
- Consistently create high-quality content.
- Engage with your audience and build a community.
- Collaborate with other influencers to expand your reach.
- Utilize social media platforms strategically.
- Stay authentic and true to yourself.
- Be patient and persistent in building your following
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