In Odisha’s diverse and culturally rich state, a captivating figure has emerged as a beacon of style, inspiration, and influence. With an eye for aesthetics and a passion for all things fashion and lifestyle, this individual has managed to carve out a niche for themselves in the realm of social media and beyond. Let’s delve into the world of Odisha’s Lifestyle and Fashion Influencer Anuska Ananya, a captivating force redefining trends and leaving an indelible mark on the fashion landscape.
Influence and Impact:
With a growing following on various social media platforms, she has created a dedicated community that looks to her for inspiration and guidance. She actively engages with her followers, offering fashion tips and lifestyle advice and promoting sustainable and ethical choices.
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Achievements:
With 104k followers on Instagram, she has collaborated with various brands such as Tanishq, Khimji, cartilage, and Helios. Barcode Entertainment currently employs her as a paid influencer. She has also been the female lead in two Odia music videos with over 800,000 views on YouTube.
Her journey’s best part was being honored alongside International champion Dutee Chand.
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Recently at Young India Face, we decided to have a conversation with her and learn her mantra for success. Odisha and Young India Face are always proud of this young lady for her positive influence on people, and we always encourage women influencers to move forward in our state Odisha.
Let’s have a look what is her views:
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How did you first get started as an influencer? What motivated you to pursue this career path?
It started during the lockdown; I took a challenge of 21 days, 21 new outfits from my old outfits. Fashion makes me feel empowered; I can express myself and my different moods, and it makes me confident to be in my own skin.
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What niche or topics do you primarily focus on as an influencer, and why did you choose that particular area?
Fashion and lifestyle. I post my OOTD pictures/videos and small funny snippets from my life. People love watching us (my mom and me).
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Could you share some of the biggest challenges you faced during your journey as an influencer? How did you overcome them?
Pricing/commercials for branded content. It was difficult to get an idea about the market rates. Thanks to my fellow blogger friends, they helped me a lot. Another challenge was to face public criticism. Some people will always misunderstand and misinterpret; some can even bully.. it took me a long time to learn to ignore them.
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What advice would you give to aspiring influencers who are just starting their journey?
Be consistent, love what you’re doing, understand your audience, and be confident.
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Looking ahead, what are your goals and aspirations as an influencer? Are there any new projects or initiatives you’re excited about?
Keep creating content whenever I find time, given the fact my college (MBA) is to begin. Yes, there are a few projects lined up.
Profile:
| Name | Anuska Ananya |
| Niche | Digital creator / Fashion & Lifestyle |
| Achievement (4M view Reel) | 4M view Reel |
| Instagram profile link: | @anuskaananya |
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